BOB'S YOUR UNCLE CLIENT BRIEF WINNER
Second Harvest aims to raise awareness and increase donations from Gen Z and Millennials by leveraging their shared passion for fashion. Recognizing that these generations view fashion as a personal expression, Second Harvest creates a clothing line made from food and textile waste to encourage them to rethink the role of food waste in society.
No Waste Wasted
To raise awareness about the line, we hosted a Second Harvest fashion show.
We promoted the show with a shirt priced at the cost of food waste in Canada.
Each product from the line will represent the decomposition process.
Featured In This Image: Bruising, Food Discolouration, and Moulding.
We partnered with influencers and gifted them a PR package to DIY their outfit for the fashion show.
"We chose it because it is more unexpected, it ties in the environmental message, and the mega billion $ t-shirt provides an opportunity to generate immediate traction."
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Bob's Your Uncle
AD: Nicole Dacunha
CW: Tessa Warburton