Relationship Self-Assembly —

Assembling furniture is hard. Assembling it with a partner? Even harder. But if your bond breaks over a bookshelf, it might not be as strong as you think. So, we’ll create Relationship Self-Assembly Manuals to help couples build their bond, while building their furniture.

They look like IKEA instructions but secretly work as couples therapy manuals, placed with products couples often buy together.

A temporary in-store space offering free 30-minute couples therapy sessions with a licensed therapist.

Client: IKEA | Spec

CW: Nicole Dacunha

AD: Nicole Dacunha

↑Back to Top