top of page
Oral-B
Problem: Many people neglect flossing due to its inconvenience.
​
​Insight: ​It’s more motivating to do something when it’s for someone else.
​
Big Idea: You brush for yourself; you floss for others.
Copywriter: Zach Gallo
Get Flossed or Tossed
Guerrilla Stunt
Oral-B-employed bouncers stationed outside bars will perform regular security checks, ask guests to check their smile and provide free floss as a reminder not to brush it off.
Floss It Out
Instagram AR Filter
The new Instagram AR Filter, Floss It Out by Oral-B, allows users to remove any unwanted object or person from their image by selecting the magic tooth button.
bottom of page