No Waste Wasted
Second Harvest creates a clothing line made from food and textile waste to encourage Gen Z and Millennials to rethink the role of waste in society.
BOB'S YOUR UNCLE CLIENT BRIEF WINNER
To raise awareness about the line, we hosted a Second Harvest fashion show. We promoted the show with a shirt priced at the cost of food waste in Canada.
Each product from the line will represent the decomposition process.
Featured In This Image: Bruising, Food Discolouration, and Moulding.
We partnered with influencers and gifted them a PR package to DIY their outfit for the fashion show.
"We chose it because it is more unexpected, it ties in the environmental message, and the mega billion $ t-shirt provides an opportunity to generate immediate traction."​
Bob's Your Uncle
AD: Nicole Dacunha
CW: Tessa Warburton