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To move Nissin’s demographic beyond penny pinching college students, we positioned Nissin as a timeless classic that helps time starved adults enjoy life’s finer things in a fraction of the time.
Instant Classic
Nissin creates a pop up mini museum outside the MET to help adults skip long wait times and enjoy the classics in an instant.
AD: Nicole Dacunha
CW: Tessa Warburton
We'll also give away viewfinders so people can access the classics from home, and, perhaps, while they boil their noodles.
Next: No Waste Wasted
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