top of page
"Better Together"
Before Reddit, bathroom stalls were the original forum for anonymous discourse—a place to share vulnerable moments, uplift others, or confess a crush. BarWatch taps into this shared experience to spark conversations about sexual violence and highlight how bars and clubs work to protect their communities.
We’ll create graffiti-style ads for bathroom stalls in participating bars and clubs to build brand awareness and inform partygoers that this venue is part of BarWatch.
We expanded the campaign with OOH in subway stations and along King Street, targeting partygoers and commuters heading to bars and clubs, while reinforcing BarWatch's commitment to safer communities.
AD & CW: Nicole Dacunha
Next: Design
bottom of page